About Us
We are experts in planning and optimising marketing campaigns, having worked extensively both on the client side and the agency side for many UK blue-chip firms.
The two founders of Metrics Media, Neil Dawson and Richard Cordle, both have a long history of success within the industry. They first worked together in the digital space for the UK’s largest insurance provider and over a four year period they managed both the paid and natural search marketing activity in-house. Neil moved on to become Operations Director for a specialist search agency, and then Search Director for (at the time) the UK’s largest independent search marketing agency. Richard moved on to become an Account Director for a top 10 full-service marketing agency, handling a diverse set of major banking and retail clients including Barclays, Dyson and Fox International.
Neil and Richard formed Metrics Media out of a shared conviction that digital marketing strategies must account for every step of the client conversion process, a shared passion for testing and enhancing website interaction and marketing campaigns.
How we work
Our experience on both sides of the client-agency relationship gives us a unique insight into the way that a successful online marketing strategy feeds into every aspect of your online presence.
Our Micro Conversion Optimisation (MCO) process will outline the map of micro conversion points on your customer journey, showing you areas for optimisation within your marketing channels and your on-site user journey.
And we are experts at online testing, isolating the variables that are critical to your micro conversion points and hence to your business performance. We will also help you to discern the key metrics from the bewildering mass of data, so you will always have a clear picture of where your business is succeeding and where you are currently underperforming.
We have the flexibility to work the best way that suits you. We can build a strategy from scratch or troubleshoot existing campaigns. We can work directly with you or with your existing agencies and we can provide either individual consultancy services or our core services of website optimisation and data analysis.