Developing an observational hypothesis – Sometimes the best landing page test is when you do nothing at all

by Neil on 12. May, 2010 in Landing Page Testing

Once you start testing you get caught up with the testing bug, in fact you start to think of all the different areas you could test and sometimes this isn’t the best use of your time. After all if you are numbers led marketers (which by default you should be) then you should understand the [...]

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A letter to Google AdWords – Dear Sir, may we have keyword tagging please

by Neil on 11. May, 2010 in AdWords, Google, pay per click

I know Google are avid readers of our one blog post (this is now our second, more to come!) but I thought I would write an open letter to our friends at Googleplex asking them for an extra bit of functionality within the AdWords interface, so. {insert Dear who here} I want to talk to [...]

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Landing page testing – can you afford not to do it?

by Richard on 08. Apr, 2010 in Landing Page Testing

You might not be the world’s best analyst but you may still be a good marketer, copy writer or web designer and these are also key skills that you need to create good landing pages. There is no doubt that creating winning landing pages is not that easy, and there is always a temptation to give up after the [...]

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