Facebook advertising

Reach your target audience through social media

How does Facebook fit into your customer journey? Can you employ Facebook advertising in your end-to-end conversion process? And how does Facebook differ from other advertising venues?

Without answers to these questions you are potentially missing a great opportunity to drive highly targeted traffic to your website. Facebook is far and away the biggest social media site reaching 13.3m UK adults a day and 33m UK adults each month (Comscore, Jan 2010). Facebook users return to Facebook on average 34 times a month, and the very nature of the site means that users are constantly selecting and refining their own interests.

One of the many reasons for the popularity of Facebook is the tight control it places on advertising. Users respect the fact that they are not bombarded with Flash banners when they log in, and any ads they see are targeted to their particular interests. This means you need to take a unique approach to exploit the unique format of Facebook ads.

How can Metrics Media help?

We are experienced in running online marketing campaigns to drive a high return on investment, and in fitting advertising content and design to specific formats and opportunities.

We can:

  • Create persuasive copy for your Facebook campaign within the agreed format
  • Determine the images that work best in the limited space that Facebook ads allow
  • Set up rigorous tests to prove which ads are creating the best return



  • Guide you through the many targeting options offered by Facebook so you can reach the right audience all of the time
  • Show you how setting up your own Facebook page can support your business goals

    • With Metrics Media you can also take advantage of a more flexible buying model for your Facebook advertising. Unlike most media agencies who buy ad space via the Facebook sales team at a fixed (or negotiated up-front) price, we bid for ad space directly through the Facebook site. This means you can set a clear cap on how much you are going to pay per click or per impression, and understand exactly how much you need to pay to reach your target group.

    Contact us today to see how you can set up and manage a winning Facebook advertising campaign. Or, if you are struggling to gain revenue from your existing Facebook campaign, call us to conduct a health check and see exactly where you are falling short.