Integrated Search Marketing

Optimise your PPC and SEO within one coherent strategy

While it is undoubtedly helpful to recognise that natural search and paid search occupy markedly different roles – one is organic and free, the other functions more like traditional advertising, and users respond to each in different ways – does it really make sense to keep your PPC strategy and your SEO strategy rigidly separate?

Do you find that you focus on one at the expense of the other? Can you only ever devote attention to your paid search or your natural search strategy at any one time? PPC and SEO both involve a continual learning process as you adapt your strategy to changing circumstances, so wouldn’t you benefit from feeding your findings from one process into the other?

With an holistic search strategy you can view the complete picture of your search performance without getting sidetracked by the detail.

Contact Metrics Media to see how you can:

  • Align your PPC and SEO strategies in pursuit of your conversion goals and wider business objectives
  • Maximise your search exposure without doubling your costs
  • Eliminate weak performance or blind spots in your campaigns
  • Eliminate overexposure, for instance where you are paying for keywords for which you already naturally rank highly
  • Test combined paid and natural search positioning to achieve the optimum outcome
  • Maximise the ROI of your search marketing

It is easy to get hung up on your immediate metrics – your rankings and hits – while losing sight of the wider purpose of your search marketing. By introducing an integrated search strategy you can ensure that your PPC and SEO activities are always firmly targeted towards your business goals.