Pay per click (PPC)
Getting more from your PPC campaigns
The key to a successful PPC campaign is to build a clear initial strategy and then align that strategy to well-defined metrics. Using our MCO process you can define the critical few metrics that will determine your campaign’s success, letting you scale up your paid search campaigns safe in the knowledge that you are not are not multiplying any inefficiencies.
We can help you by:
- Finding the keywords that work and understanding why they work
- Uncovering new keywords as your campaign develops
- Creating persuasive copy appropriate to the format
- Testing and improving your PPC copy
- Improving your quality score
- Creating landing pages to improve keyword relevancy
- Analysing your competitors’ PPC activity
- Benchmarking your performance against that of your competitors
- Managing your PPC bids in line with your business goals and your budget
Metrics Media can ensure that your PPC ads are generating the right kind of traffic, and that your online content is fully aligned with your PPC activity, to support your end-to-end client conversion process.
We can also help you to optimise your PPC and your SEO activities within one strategy
Use our new Search Monitoring tool
Working with Metrics Media you have access to our Search Monitoring tool, giving you insight into paid and natural search activity across your whole industry sector.
You can:
- Measure the market share for each of your competitors versus your own
- Be alerted when a competitor releases new ad copy
- Monitor competitors who are bidding on your brand terms or trademarked terms
- Ensure that affiliates comply with your brand bidding policy
- Find out what keywords your competitors are optimising for both paid & natural search campaigns
We can create custom reports or a dashboard so that you can see all the measures produced by the Search Monitoring tool in aggregate.
Contact us now for more details.