Data Analysis
Measure your results and improve your performance
Whether you are currently using Google Analytics or another web analytics package, you are probably generating a lot of data already. But how can you make use of these facts and figures? How can you gain practical insights from your data?
At Metrics Media we believe that anything you can measure you can also improve and that analysis must always lead to effective action. Contact us today to see how Metrics Media can exploit your analytical data to inform your business strategy.
Clear KPIs (Key Performance Indicators)
Each business is unique, with unique goals and a unique conversion process.
Through our MCO process we can identify the macro conversion goals for your business and the micro conversion points on your customer journey. This allows us to define the key metrics for your business, known as the ‘critical few’. Armed with these results we can cut through the wealth of irrelevant data to see how you are performing against your unique business goals.
Segmentation and clickstream analysis
To gain insight from your data you need to appreciate that your customers do not all follow the same set pattern. Segment your results by demographics, advertising channel, product type (and much more!) and you can ensure that your advertising and your online content is always properly targeted towards the appropriate section of your customer base.
Metrics Media can also introduce clickstream analysis to assess how well your website is supporting your end-to-end conversion process, to measure the performance of each of your conversion points, and to identify any weak points in your customer journey.
Click density analysis
Where do your visitors click when they reach your website? Which links are proving most attractive and which are being ignored? How can you encourage visitors to click where you want them to click?
Click density analysis gives you an immediate sense of how your visitors are interacting with your website and where you may need to make changes.
Goals and conversion points
Metrics Media will give you a clear map of the conversion points that must be negotiated if you are to turn a visitor into a customer. These conversion points are critical to achieving your business goals. By measuring the performance of the conversion points you can see exactly where you are succeeding and where you are losing potential customers.